Finding Your Niche
Let’s face it – this is covered in just about every internet marketing course out there, so I won’t go too far in depth here.
Basically, you have 3 options to choose from:
1) A niche that you personally know and love
2) A huge evergreen market (health, wealth, relationships)
3) A small niche that you can dominate
Each has its advantages and disadvantages. For example, you’ll have a lot more fun promoting products within a niche that you love. If you love World of Warcraft (like I do…), you can probably make great videos about it all day long and not get bored.
On the other hand, WoW will eventually die off. Meanwhile, a huge market like weight loss will NEVER go away. In fact, it gets bigger every day!
A small niche that you can dominate might be something like helping college girls lose water weight within 2 weeks for spring break or something.
Just make sure that whatever market or niche you get into that people are spending lots of money!
Here are just a few examples to consider:
- Weight loss
- Embarrassing illnesses (gout, Chlamydia, etc.)
- How to pick up women/guys
- How to repair a marriage
- Build muscle
- Massive Multiplayer Online Games (World of Warcraft, Rift, Star Wars The Old Republic)
- Computer repair
- Make money online
Again, all of these can even get broken down. For example the make money online market can be broken into affiliate marketing, video marketing, product creation, list building – all kinds of stuff!
**HINT** I personally think that the best niche for video is computer games. Millions of gamers log onto YouTube every day for tips, tricks, strategies, and walkthroughs for popular games.
And since the computer game industry is worth billions of dollars, it’s a HUGE market that isn’t going away anytime soon.
Once you’ve chosen a niche, it’s time to do research into people’s problems within that niche.
PS. Don’t loose our next article about Niche Research and Keywords Research!!